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| Out with the old... |
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| ..and in with the new. |
The Goldilocks of our childhood has succumbed to the demands of global economics. The most obvious indicator is the company's decision to modernize its logo. They've retired the freckled Pipi Longstocking-esque (who incidentally reminds me of that bratty contravida of Melissa Sue-Anderson's version of Little House on the Prairie in the late 70s' ) to a rendering of their company name in today's font-of-the-moment. Which is kind of odd because in my humble opinion, the market relates so much to the brand's ability to evoke nostalgia,old fashioned and white picket fence values through its fresh from the oven goodies. Sayang.
