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| Out with the old... |
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| ..and in with the new. |
The Goldilocks of our childhood has succumbed to the demands of global economics. The most obvious indicator is the company's decision to modernize its logo. They've retired the freckled Pipi Longstocking-esque (who incidentally reminds me of that bratty contravida of Melissa Sue-Anderson's version of Little House on the Prairie in the late 70s' ) to a rendering of their company name in today's font-of-the-moment. Which is kind of odd because in my humble opinion, the market relates so much to the brand's ability to evoke nostalgia,old fashioned and white picket fence values through its fresh from the oven goodies. Sayang.
7 comments:
i agree with Senti Mentalist.
I liked the old logo as it evokes nostalgia, very familiar. It feels like the girl has been part of your childhood.
If you were to update the look of the young girl though, how would you like her to look?
Wow! Thanks for the comment Gems. I will probably keep the girl as is but consider changing other elements like the overall color, position of company name relative to the image, maybe even the font. Brand value and equity should be retained. Especially if the brand has history behind it.
"brand value and equity should be retained."-- spoken like a true...marketing manager??!!! :)
Haha. Using big words will always make you seem intelligent.
They kept a part of their brand identity, namely the "G" shaped like a cupcake. Or am I the only one who noticed it was shaped like a cupcake? :)
OO nga no? a cupcake shape. Talagang art director ka Reno!
Very true Senti Mentalist. This new logo was done by a Singaporean branding agency who knows nothing about nostalgia the way we do. It's a feeble attempt at modernizing a very traditional product. If you look at most of their stores, the transition was not implemented 100%. Some still use their old logo while others pretend they are at par with Contis, Red Ribbon, Bread Talk, and Banapple. This 'rebranding' is a failure because it does not represent the Goldilocks we all know.
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